Advance To Go - Services

Advance to Go advances business and nonprofits through relationship-building, marketing communications, and development.

109 Highland Parkway
Rochester NY 14620
phone/fax 585.271.6255

info@advancetogocom.com

Marketing Communications :: Public Relations
Development

Marketing Communications Marketing planning: Research, objectives, strategies Positioning Identifying target markets (“key publics”) Managing your public image Distributing your product or service Promotion Collateral materials: Brochures, flyers, sell sheets, case histories Media relations: Traditional, Internet Customer communications Direct mail, email, newsletters, articles, books Special events, public speaking Conferences, seminars and trade shows Community relations and sponsorships	Sample Marketing Work Greater Rochester Arts & Cultural Council Plan Dreamseeds Newsletter Article Free Articles on Marketing Arts Marketing Definitions Positioning Marketing Plan Marketing Quiz High-Tech Marketing Multicultural marketing Public Speaking as a Marketing Tool Grassroots Marketing Marketing Nonprofits
Public Relations Communications and community relations audits Strategic public relations planning and counsel New-to-PR coaching Publicity through news media and the Internet Influencing public policy Communicating directly with key publics Presentations Publications Face-to-face Event planning and management Managing your reputation in a crisis	Sample Public Relations Work Business Feature Story Pitch (Used with permission of the Democrat & Chronicle) Special Event Promotion: WROC-8, RNews Crisis communications counsel Newspaper Article Advocacy Editorial Page Pitch Shape Your Image with a Public Relations Plan: Page 1 and Page 2 Free Articles on Public Relations Media Relations Planning: 10 Essential Tips Doing Good is Good Business Go Back to the Basics for Community Relations Planning How to Get Celebrities to Help Get Your Message Out Through the Media Write a Successful Press Release News Conference Public Service Announcement What’s in a Name? Public Relations
Development Clarifying vision and mission Development audits and feasibility studies Board development Prospecting and selecting targets Communications support for development Identifying and implementing strategies Direct mail Grantwriting Campaigns Special events Sponsorships	Sample Development Work Dreamseeds Special event Fundraising Free Articles on Development Fundraising What to Do Before the Grantwriter Comes? [Capital] Campaign Success or Failure: A Function of the Number of Calls Made What’s Your Fundraising IQ? Donor-Centered Development Grassroots Fundraising Donor Recognition Gift Clubs Sponsorship or Charitable Contribution? The right business partner Event Sponsorship Checklist Special Events Memberships and Named Gifts Monthly Donor Programs Get Your Proposal Read
Contact Advance To Go today to learn more about how we can help you.
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